Freed’s contribution to rock and roll was a major factor in Cleveland being chosen as the venue for the Rock and Roll Hall of Fame. The building was conceived by Atlantic Records founder and R&B producer Ahmet Ertegun, and other cities considered included Memphis, New York, San Francisco, New Orleans and Philadelphia.
In 1985, a national competition was held, with rock fans encouraged to vote in a poll in the USA Today newspaper on where to build the hall. Spurred on by local radio station WWMS, Clevelanders voted in their droves and, in May 1986, the city was chosen as the home for this prestigious shrine to rock music.