Some of the world’s most historic and beautiful attractions are being damaged by mass tourism, undermined by commercialisation or just tarnished by selfie-crazy masses. From uncomfortable overcrowding and tacky souvenir stores to physical damage inflicted by a constant flow of visitors, we look at the impact commercialisation has had on some bucket-list destinations.
Click through the gallery to see the places around the world suffering from commercialisation and overtourism...
Mountain climbing and trekking on Everest is now a huge commercial operation. In 2023 more than 1,000 foreign climbers headed here for a chance to scale the world's tallest mountain. Its summit was first conquered in 1953, when overcrowding was definitely less of a concern.
In 2023, over 650 paying climbers reached the summit and thousands more trekked around the mighty peak. Unfortunately, this boom in tourism has left Mount Everest covered in debris too – huge piles of rubbish are left behind on the mountain, not to mention human waste and sadly some bodies. The overuse of trekking poles is also eroding the terrain and a dependence on tourism has changed the face of many Himalayan villages.
Peru's national treasure tops many people's travel bucket lists. The lofty 'lost' Andean city is truly awe-inspiring, but the fragile site is suffering from its popularity. Rediscovered by American explorer Hiram Bingham in 1911, the city housed a maximum population of 1,000 at its peak, but tourist numbers eventually rose to 5,000 visitors per day in peak season, putting enormous pressure on the monument’s paths and steps.
Peruvian tourism authorities have since restricted access to the ancient wonder in a bid to reduce the flow, and now 2,500 people per day are allowed to enter the magnificent Inca citadel in the clouds. The site also allows a maximum of 10 people per guide and re-entry is prohibited. However, that’s still double the amount of people the precious site was intended for.
One of Mexico's most magnificent and mysterious ancient cities, Teotihuacan is best known for its two huge pyramids: the Pyramid of the Sun and the Pyramid of the Moon. These mighty temples, an easy day trip from Mexico City, are one of the country's most-visited archaeological sites, attracting millions of visitors every year.
Unsurprisingly, it can be swarmed by vendors as well, keen to sell their wares to the visiting crowds. The site gets especially hectic during the spring and autumn equinoxes when thousands descend believing the structures have a special energy. Thankfully, as of recently, it’s no longer possible to climb on the precious monuments (as pictured) as there were concerns about the damage this inflicted.
One of the world's seven natural wonders, Australia's Great Barrier Reef stretches 1,430 miles (2,301km) along the Queensland coast. A huge tourism industry has developed in resorts all along the coast to ferry tourists out to see the underwater splendours of the World Heritage-listed marine park. It receives around two million visitors a year.
As well as the worrying effect of careless tourists on the health of the world's largest coral reef ecosystem, the sheer number of boats heading out to the reef can be off-putting. There are approximately 820 operators and 1,500 vessels operating in the marine park, and you can find yourself elbow-to-elbow with fellow snorkellers as you try to ogle a clownfish. Book a small boat tour to avoid sharing the water with hundreds of other day trippers, preferably to the outer reef or islands.
Construction of this epic fortification, which extends thousands of miles in sections from Shanhaiguan on China's east coast to Jiayuguan in the west, first began in 771 BC. It was built as a mighty line of defence against enemy invasions. Large parts of the Great Wall were built during the Ming Dynasty of 1368-1644.
Ironically, however, the country's greatest historic site, which attracts over 10 million visitors a year, has faced a more worrying onslaught. It has sustained substantial damage from overtourism over the years, as well as vandals stealing bricks or leaving graffiti. The most-visited stretches of the monument are those north of capital Beijing, such as Badaling, which has now capped visitor numbers at 65,000 people per day.
Once a remote and isolated archipelago, the Galapagos have experienced a boom in tourism with people desperate to see their natural wonders. There were 1,000 tourists per year in the 1960s, when tourism first began, which swelled to roughly 270,000 in 2023.
There are major concerns about the impact on the once-pristine environment. So much so that they were listed as an endangered UNESCO World Heritage Site in 2007 due, in part, to the impact of tourism.
If you're expecting an edge-of-the-world paradise, you'll be disappointed. There's been a massive population growth to match the tourist influx – clearly evident in the souvenir shop-laden Puerto Ayora, Santa Cruz's main town. Tighter regulations are now in place to help preserve the fragile ecology and extraordinarily diverse wildlife, including limitations on boats, but you may have to dodge fellow camera-wielding visitors as you attempt to snap the photogenic locals.
Britain's most famous ancient landmark has lured visitors and pagan worshippers for thousands of years. Up until 1978, the public could wander freely among the prehistoric stones. Eventually they were fenced off due to fears of damage as the number of people entering the site grew.
Today, a visit to the enigmatic structure can be sadly underwhelming due to a procession of coach parties and the hum of the traffic-clogged main road nearby. During the summer solstice, the stones are fenced off as thousands of revellers arrive to see in the dawn of a new day. Despite ongoing controversies around the site, the opening of a £27.5 million ($35.7m) visitor centre in 2013 has done much to improve the landscape and overall visitor experience.
Check out the mysterious stone circles that are still baffling experts
Lost in the desert for more than 1,000 years, the spectacular rose-coloured ancient city is now Jordan's biggest tourist attraction and one of the world's most famous heritage sites. Although visitor numbers have decreased here, as they have across the Middle East due to safety concerns, tourism is still taking its toll.
Dangers to the precious sandstone structure include tourists riding donkeys up the steps to the monastery or simply people walking around or leaning on walls. Litter is another blight on the ancient treasure. Be sure to double check FCO and US Department of State advice before you travel to Jordan.
The mere breath of tourists within the prehistoric cave of Lascaux in the Dordogne caused such irrevocable damage that it was closed indefinitely. The incredible display of around 600 cave paintings were discovered by teenage boys in 1940 and opened to the public in 1948.
Thousands flocked to see them, changing the caves' atmosphere and causing algae and crystals to irreparably damage the artwork. While you might not get to see the real thing, a spectacular and complete replica of France's most celebrated cave art opened in 2016. The striking centre is set at the foot of the hill where the original cave art was found and is known as Lascaux 4.
Another replica of a threatened heritage site was opened in the Valley of the Kings in 2014. An exact copy of the burial site of King Tutankhamun was painstakingly created after the original tomb was closed for restoration by the Department of Antiquities.
The painted burial chamber of the young pharaoh was showing the strains of countless heavy-breathing tourists pouring into it since it was first discovered by archaeologist Howard Carter in 1922. It has since reopened with physical barriers and a new ventilation system.
The jewel in Cambodia's tourism crown, Angkor Wat pulls in hundreds of thousands of tourists a year. The vast temple complex may have survived the ravages of time, nature and civil war but the impact of mass tourism is concerning. Controversially, authorities nearly doubled the entry ticket price for foreigners back in 2017, partly as an attempt to curb numbers.
If it's spiritual serenity you're after, then you'll be sorely disappointed as you edge past selfie-taking tourists at this holy site. Since the Nineties, visitor numbers have leapt from 7,650 in 1993 to almost 800,000 in 2023. The influx of visitors has not just ruined the magic of discovering this 'lost' wonder but has also taken its toll on the delicate sandstone structures as people clambering up the narrow staircases and bottlenecks cause them to brush past its intricate carvings.
Just about wherever you go in Athens you can catch a glimpse of the magnificent sacred citadel that has stood above the city for millennia. While you expect to see a crumbling ruin, when you get up close it might look a little more worn. There has been inevitable wear and tear over the years as hordes of visitors ascend the mound, including significant erosion to the steps of the Propylaea, the Parthenon and the hill itself.
In an attempt to combat the damage, extensive restoration works (pictured) went on for decades – a lengthy process that was hindered by the country's financial woes. Happily, the scaffolding has now been removed and construction has wrapped up, but new visitor caps mean that 20,000 people per day are permitted to enter the ancient site. Previously as many as 23,000 people might throng here each day.
Michelangelo's renowned masterpiece – the ceiling of the Sistine Chapel – is undoubtedly breathtaking, but you might want to think twice before visiting. Sadly, the experience of viewing Vatican City's most magnificent artwork can be a bit of a letdown – social media is awash with people complaining it's 'underwhelming' and 'overrated'.
The queues to enter the Vatican Museums are horrendous (though you can buy more expensive ‘skip-the-line tickets’). Once you're in, you have to contend with huge crowds as you slowly traipse towards the chapel. And as you finally peer up along with the neck-craning masses, you can't help but think about how your presence could be damaging the 500-year-old artwork – the millions of annual visitors have taken a toll on the integrity of the precious paintings.
Built between 2584 BC and 2561 BC, the Great Pyramid of Giza is the only surviving of the Seven Wonders of the Ancient World and has enthralled travellers for millennia. As you see the gargantuan structure and the other pyramids rise from the desert just outside of Cairo, you can't fail to be awed by the enormity of their size and history.
But the hassle you get from overzealous vendors can soon taint the experience, according to visitors. The ugly fast food outlets and hastily constructed apartments that have been built near the Giza plateau are another unwelcome addition. However, a visitor centre has opened in recent years with the aim of improving the tourist experience.
Built by Shah Jahan in memory of his beloved wife Mumtaz Mahal in the 17th century, the Taj Mahal is widely considered to be one of the world's most beautiful buildings. And a beauty it is, but Mumtaz Mahal may well be turning in her grave at the tourist circus that has developed around her mausoleum.
It can be hard to appreciate the beauty of the Mughal architecture when you're jostling with immense and excitable crowds to get a glimpse of the classic view – the marble monument reflected serenely in the lotus pond. Being confronted by a swell of people claiming to be guides, souvenir sellers and hawkers can also mar the experience. However, caps now mean visitors can only spend three hours in one day at the site.
Since starring in Danny Boyle's 2000 film The Beach, Maya Bay on Koh Phi Phi has been a magnet for tourists who arrive only to discover a place that's a far cry from the pristine beaches and clear waters of the film. The beach receives an average of 200 boats and 4,000 visitors each day.
Hordes of tourists, hard-talking boat trip vendors and piles of rubbish have made this beauty spot anything but a paradise. The victim of its own popularity, Koh Phi Phi has been critically damaged from overtourism. The beach was closed for an extended period for clean-up efforts, before reopening in 2022. It has faced further closures and reopenings since then.
The remote Chilean island Rapa Nui (or Easter Island as it's also known) in the Pacific Ocean has seen its tourism industry really take off in recent years. Its incredible moai, giant stone statues, have made the island famous across the world and millions want to see them.
Similar to the isolated Galapagos, there has been a surge in increasingly affordable flights and cruise ships stopping at the tiny island. So much so that it has many Rapa Nui people worried about the impact of tourism on their cultural heritage and fragile environment. There have been reports of tourists climbing on the statues or vandalising them. A swelling population and concerns around waste management are also of huge concern.
Outback scenery doesn't get more epic than at Uluru-Kata Tjuta National Park in Australia's Northern Territory, where the spectacular sacred rock Uluru rises dramatically from the flat scrubland. The nearest town, Alice Springs, might be a five-hour drive away, but for all of its remoteness it can get pretty busy with visitors at peak times of the year.
While it's possible to enjoy a relatively peaceful stroll around the base of the monolith, if you want to see the famed change of colours at sunrise and sunset be prepared for company. A noisy crowd of coach parties, tour groups and backpackers congregate at the roadside for breakfast, drinks and barbecues as they watch the rock glow various shades of red and pink.
Since 2019, it has no longer been possible to climb Uluru, which is sacred to the Indigenous Anangu peoples.
Hopping aboard a traditional Vietnamese junk boat to explore the famous limestone karsts that tower above Halong Bay is one of the country's quintessential travel experiences. The best way to get up close to the network of caves, grottos and arches within this UNESCO World Heritage Site is by boat, but you won't be alone – the water can get very congested.
Some visitors come away considering it yet another over-hyped tourist hotspot – a one-time beauty spot that's become overrun with junk boats, vendors peddling tourist tat and rubbish littering the bay. While the commercialisation of the bay doesn't entirely detract from the beauty of the geography, if it's an off-the-beaten track expedition you're looking for, this is not the boat trip for you.
The idyllic and sleepy backwaters of Kerala, a sprawling network of lakes, rivers and canals, have long been the lifeblood of the south Indian state – used by local people for drinking, washing, transport and fishing. But since backwater tours hit the travel bucket lists of domestic and global tourists, things aren't quite so sleepy. The unregulated expansion of the houseboat industry is damaging the region's remarkable coastal ecosystem.
Visit the main hub of Alleppey in the morning and you'll see hundreds of kettuvallam (thatch-roofed riceboats) chugging along to drop off and pick up passengers. The increasingly congested waters have become heavily polluted by spilled fuel and sadly the sight of boat workers throwing litter into the water is not an uncommon one.
You might think the massive, virtually uninhabited, ice-covered continent at the bottom of our planet would be the last place on Earth to have a problem with overtourism. You’d be wrong. Between October 2023 and March 2024, the tourist season’s number of visitors surpassed 100,000 for the first time. This was a 40% jump on the previous record.
The startling upward spike in intrepid travellers heading to Antarctica has brought the question of how much, if any, tourism should be allowed in this unique part of the world.
Wealthy visitors are lured by the extreme ‘final frontier’ nature of Antarctica as a destination, as well as the stark beauty of its landscapes. With some cruise ships carrying upwards of 400 passengers at a time, and a sense tourist activity – with all of the CO2 emissions it brings – is only going to expand without checks in place, many campaigners are now arguing that more needs to be done to protect the continent’s pristine environment from commercialisation.
After the huge popularity and success of HBO’s Game of Thrones, it was perhaps inevitable that filming locations used for the show would see a huge uptick in visitor numbers. Dubrovnik’s Old Town, which starred as the fictional Westeros city of King’s Landing in the smash hit TV series, was one such place.
In August 2016, over 10,000 visitors bought tickets to walk Dubrovnik’s famous city walls in a single day. That same year, UNESCO threatened to remove the city’s World Heritage Site status unless it reduced tourist numbers.
Fantasy television spectaculars are only part of the overtourism story in Dubrovnik. A mixture of cheap flights and its cruise stop status, with passengers often spending little time or money here but filling the historic streets anyway, have been a big issue. The popularity of weekend breaks, and the rise of Airbnbs and hotels to cater for them, has also displaced residents from the area.
In 2023, Dubrovnik – population of just 42,615 – had over four million overnight stays. Caps on the number of cruises that can dock each day though are now, thankfully, in place.
Venice, an enchanting labyrinth of canals and historic architecture, has become a poster child for overtourism and commercialisation. The influx of millions of tourists each year – especially those arriving via enormous cruise ships – has put the city’s infrastructure under strain. Traditional Venetian businesses and artisans have been pushed out, replaced by souvenir shops and fast-food outlets catering to short-stay visitors.
Narrow streets once filled with locals are now often choked with tourists, making daily life increasingly challenging for residents. The sheer weight of foot traffic, combined with rising sea levels, has contributed to the erosion of the city’s foundations, endangering its fragile existence.
For many, the very essence of Venice – the quiet beauty of its canals, the sense of discovery in its hidden alleyways – has been eroded by crowds and commercial interests. In response to the crisis, Venice has implemented measures such as tourist taxes, restrictions on cruise ships and plans to limit daily visitors. However, the charm of this UNESCO World Heritage Site remains under threat as the city struggles to strike a balance between reliance on tourism and the preservation of its cultural and environmental beauty.
Santorini, famed for its whitewashed villages, cobalt blue domes and stunning sunsets, has become a victim of its own beauty. Once a quiet Greek island, it now struggles under the weight of mass tourism, with thousands of visitors arriving daily, particularly during peak season. Cruise ships unload swarms of day-trippers who crowd the narrow streets of Oia and Fira, often overwhelming the island’s limited infrastructure.
Traditional homes have been converted into luxury hotels and short-term rentals, driving up prices and pushing out locals. The very elements that once defined Santorini’s charm – its tranquillity, authenticity and close connection to local life – are increasingly overshadowed by souvenir stalls, pricey restaurants and overcrowded photo spots.
The environmental toll has also been significant, with increased water consumption, waste and pressure on the island’s landscape. Efforts have been made to introduce visitor caps and regulate cruise arrivals, but the economic pull of tourism is hard to resist. For travellers seeking an authentic experience, Santorini’s magic is now harder to find amidst the relentless crowds and commercialisation.
The Trevi Fountain, one of Rome’s most iconic landmarks, was once a tranquil masterpiece where visitors could admire the Baroque artistry in peace. Now, the fountain is surrounded by throngs of tourists vying for the perfect photo or a spot to toss their coin. Overcrowding has turned the area into a chaotic spectacle, with selfie sticks and commercial street vendors dominating the scene.
The constant presence of large tour groups and security measures to control unruly behaviour has further detracted from the fountain’s elegance, reducing it to a backdrop for quick-turnaround tourism.
Local authorities have introduced measures such as barriers and patrols to protect the fountain and manage the ever-growing crowds, yet the experience remains far removed from its romantic reputation. Commercialisation has also crept in, with surrounding shops and cafés catering to tourists rather than offering authentic Roman fare.
For many, visiting the Trevi Fountain no longer feels like an intimate encounter with history but rather an exercise in navigating crowds and distractions.
Now see how the world's most famous cities have changed in the last 100 years